According to sources, Google will address the issue of cloaking in the first quarter of next year.
Cloaking, which is against Google’s guidelines is defined by Google as follows:
"Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index." (read more)
In short this is a practice that offers different search results to users and search engines.
Cloaking goes against Google’s webmaster guidelines and could even lead to the removal of a site from the search engine’s index. This is a precaution to sites that use cloaking.
This past month, Google has been investing more time on refining its algorithm against negative search engine optimization techniques. Google's Matt Cutts, in charge of much of the search giant's antispam efforts, over the past week Google plans to take a closer look at the practice of "cloaking," or presenting one look to a Googlebot crawling one's site while presenting another look to users. This can include "serving a page of HTML text to search engines, while showing a page of images or Flash to users," according to Webmaster Central help pages but Cutts implied that Google was looking beyond page content in its renewed emphasis on cloaking by suggesting that Webmasters "avoid different headers/redirects to Googlebot instead of users."
To stay abreast of trends and technology advancements, Sumner strives to stay current with the news and continues to participate regularly in developer forums and expands her knowledge through training courses sponsored by large internet marketing companies, developer forums and the internet search giant, Google, as well as industry related events in her clients' areas of practice.
No time or expertise to do it yourself? Contact Sumner.
No comments:
Post a Comment